On Thursday, September 24, 2026, Algerian Minister of Tourism and Traditional Industry, Horia Madahi, announced the launch of the country's first national hotel brand, "Al-Kazaz," in Tlemcen. The brand is derived from the Andalusian civilization and marks a significant step in the development of Algeria's tourism sector. The rebranding of the Ronesons hotel on the Lala Setti plateau in Tlemcen to "Al-Kazaz" aims to preserve the hotel's luxurious services and global standards under the management of the National Hotel Investment Company.
Minister Madahi emphasized that the new hotel brand reflects the country's efforts to valorize its cultural heritage, particularly in the context of the "Al-Kazaz" name, which refers to a palace. The brand combines the architectural style of the city, Algerian civilization, and the country's natural and cultural diversity. This move is part of the government's strategy to promote the tourism sector, which has witnessed significant growth in recent years.
The Minister also announced plans to launch an authenticity label for traditional Algerian textiles, "Tefates," to promote the country's cultural heritage globally. This initiative is part of the government's priority to support traditional industries. Additionally, Madahi highlighted the importance of incorporating traditional Algerian elements, such as zellij, into hotel design to create a unique and authentic experience.
During her visit to Tlemcen, Minister Madahi inspected the annex of the National Institute of Hospitality, which is expected to undergo renovation and rehabilitation. She stressed the need to respect the authentic architectural style of the building while adhering to technical specifications. The Minister also visited the Zianniyine hotel, where she emphasized the importance of preserving the country's cultural heritage.
The launch of the "Al-Kazaz" brand is seen as a significant step in Algeria's efforts to develop its tourism sector and promote its cultural heritage. The country's rich history and diverse cultural influences make it an attractive destination for tourists. The government's initiatives aim to capitalize on this potential and create a unique experience for visitors.
Minister Madahi's visit to Tlemcen also highlighted the importance of traditional industries and cultural heritage in Algeria's economic development. The country's authorities are committed to supporting the tourism sector and promoting its cultural diversity. The launch of the "Al-Kazaz" brand is a testament to this commitment.
The Algerian government is working to enhance the country's tourism infrastructure and services, with a focus on preserving cultural heritage and promoting traditional industries. The launch of the "Al-Kazaz" brand and the planned authenticity label for traditional textiles are part of this effort.
Key points
- Algeria launches its first national hotel brand, "Al-Kazaz," to promote its cultural heritage and boost the tourism sector.
