Algeria's "Biolux" company has initiated the export of 10 containers containing 1000 units of various household appliances to Tunisia. This development, which took place in the border municipality of Soukhras, Tlemcen province, highlights the high quality of Algeria's national production and its growing presence in regional markets. The exported products are part of the "Maxwell" brand, a well-known Algerian label.
This export operation is part of "Biolux"'s strategy to expand its presence in international markets, particularly in the Maghreb and African regions. The company's efforts aim to enhance its export capabilities and diversify its market reach. The export process was supervised by the Tlemcen province's governor, Mohamed Miziène, along with the central director of the Ministry of Foreign Trade and Export Promotion, Abdel Rahman Saadi, and the general director of "Biolux" company.
Abdel Rahman Saadi, the central director of the Ministry of Foreign Trade and Export Promotion, emphasized that this export operation reflects the success of the sector's strategy in supporting industrial investment and increasing non-hydrocarbon exports. He also highlighted the growing competitiveness of Algerian products in the international market. This operation is part of the export dynamism witnessed by the sector, which focuses on diversifying markets and destinations.
The export operation to Tunisia marks the 17th export operation for "Biolux" since the beginning of 2026. The company, which represents the global brand "Beko" in Algeria, has a production capacity of 3,000 to 3,500 products per day and employs around 1,500 workers. This number is expected to increase to 2,000 workers by the beginning of 2027. "Biolux" is situated on an area of 14 hectares and is a leading manufacturer of household appliances in Algeria.
In a related development, the province of Sétif has also witnessed the launch of an export operation of 8 trucks carrying various household appliances of the "Samsung" brand to Tunisia. This operation is part of the export activities of "Cinovà" company, which directs a portion of its products manufactured in Algeria towards external markets. This reflects the growth of industrial activity in the field of household appliances and the targeting of regional markets.
The export of household appliances to Tunisia demonstrates Algeria's growing presence in the regional market. The country's industrial sector is making significant strides in increasing its export capabilities and diversifying its market reach. The government's efforts to support industrial investment and promote non-hydrocarbon exports are yielding positive results.
The household appliance sector is becoming a significant contributor to Algeria's economy. With companies like "Biolux" and "Cinovà" leading the way, Algeria is poised to increase its exports of manufactured goods. The country's strategic location and growing industrial base make it an attractive partner for regional trade.
Key points
- Algeria's "Biolux" company exports 1000 units of household appliances to Tunisia, marking a significant step in expanding the country's presence in regional markets.
- The export operation reflects the success of Algeria's strategy to support industrial investment and increase non-hydrocarbon exports.
- The country's industrial sector is making significant strides in increasing its export capabilities and diversifying its market reach.
