The Algerian capital, Algiers, has been chosen by automobile group Stellantis as the coordination center for a new operational area encompassing 10 African markets. This reorganization, effective November 1, 2026, is led by Raoui Beji, who also heads Stellantis Algeria. The markets included in this new perimeter are Algeria, Libya, Tunisia, Mauritania, Senegal, Benin, Burkina Faso, Chad, Niger, and Mali.
Raoui Beji will oversee the group's activities in these markets and coordinate their development from Algiers. This new responsibility expands his role, as he has been president of Stellantis' board of directors in Algeria since June 2024. The Algerian market is becoming increasingly important for Stellantis, with the company continuing to develop its industrial activities in the country, particularly through its Tafraoui plant in Oran province.
The Tafraoui plant, which produces Fiat brand vehicles, is a key element of Stellantis' industrial presence in Algeria. The company aims to increase its production capacity to 135,000 vehicles per year by 2028. Stellantis is also focusing on increasing the local integration rate, developing its subcontracting network, and creating jobs around its industrial activity. Achieving these objectives will require several steps, including ramping up production at the Tafraoui plant and developing local component production.
The commercial launch of the Grande Panda assembled in Algeria is another key challenge for Stellantis' development in the country. By establishing a bureau in Algiers to oversee the 10 markets, Stellantis is strengthening the regional functions of its Algerian subsidiary and making the capital a coordination center for its activities in part of the African continent. This move highlights the growing importance of Algeria in Stellantis' regional strategy.
The reorganization reflects Stellantis' confidence in Algeria's potential and its commitment to developing its presence in the country. The company's investment in the Tafraoui plant and its plans for expansion demonstrate its long-term commitment to the Algerian market. As the automotive industry continues to evolve, Stellantis' strategic decisions will likely have a significant impact on the Algerian economy.
Stellantis' decision to make Algiers a coordination center for 10 African markets is a significant development for the Algerian economy. The company's plans for expansion and investment in the country are expected to create new job opportunities and stimulate economic growth. The Algerian government has been working to attract foreign investment and promote economic development, and Stellantis' move is seen as a positive step in this direction.
The impact of Stellantis' reorganization on the Algerian economy and the African automotive market will be closely watched in the coming months. As the company continues to develop its presence in Algeria and expand its operations across the region, it is likely to face new challenges and opportunities. With its strengthened regional functions and commitment to local development, Stellantis is well-positioned to capitalize on emerging trends and opportunities in the African market.
Key points
- Stellantis designates Algiers as coordination center for 10 African markets
- The company aims to increase production capacity to 135,000 vehicles per year by 2028
- The reorganization reflects Stellantis' confidence in Algeria's potential and its commitment to developing its presence in the country
