Al Barid Bank, a Moroccan bank, has partnered with MAROAPP to support the financial inclusion of delivery workers and other independent professionals in Morocco. The partnership aims to provide financial solutions tailored to the needs of these workers. MAROAPP operates in last-mile delivery and related services through its brands Kaalix, Livry, and Livry Santé. This collaboration seeks to bring banking services closer to professionals working in Morocco's delivery sector.
The partnership agreement was signed in Casablanca on October 21, 2026. Through this agreement, Al Barid Bank and MAROAPP will combine their expertise to improve financial inclusion among delivery professionals. The partnership reflects MAROAPP's commitment to supporting its workforce and recognizing the value of its human capital. For Al Barid Bank, the agreement supports its mission to expand access to financial services.
Bahia Bennis, Director of Marketing and External Communications at Al Barid Bank Group, highlighted the importance of financial inclusion in promoting independence and social progress. She added that the partnership reinforces the bank's commitment to making banking services more accessible and helping independent workers strengthen their financial autonomy and integrate into the formal economy.
Sofia Amrani, Deputy Managing Director of MAROAPP, emphasized the essential role that delivery workers, order preparers, and other employees play in the company's operating model. She noted that the company's responsibility extends beyond providing work opportunities to helping them access services that strengthen their financial independence. Amrani described the agreement as a concrete step toward that goal.
The partnership aims to make financial inclusion a driver of individual and collective progress and contribute to a more inclusive economy. The two partners seek to provide suitable banking services to independent workers registered under Morocco's auto-entrepreneur status. This collaboration is expected to have a positive impact on the lives of delivery workers and independent professionals in Morocco.
MAROAPP's brands, Kaalix, Livry, and Livry Santé, play a significant role in Morocco's last-mile delivery and related services. The partnership with Al Barid Bank will enable MAROAPP to further support its workforce and contribute to the country's economic growth. The agreement is a significant step toward promoting financial inclusion and supporting the growth of Morocco's delivery sector.
The partnership between Al Barid Bank and MAROAPP demonstrates the commitment of both organizations to promoting financial inclusion and supporting the growth of Morocco's economy. The collaboration is expected to have a positive impact on the lives of delivery workers and independent professionals in Morocco, and it serves as a model for other organizations to follow in promoting financial inclusion and supporting the growth of the country's economy.
Key points
- - Al Barid Bank partners with MAROAPP to provide financial services to Morocco's delivery workers and independent professionals. - The partnership aims to promote financial inclusion and support the growth of Morocco's economy. - The collaboration will provide suitable banking services to independent workers registered under Morocco's auto-entrepreneur status.
