Airtel Uganda, a subsidiary of Bharti Airtel Limited, is seeking a highly skilled Lead – Digital Channels to drive digital customer growth for Airtel Money. The successful candidate will be responsible for developing and executing market-specific plans to grow adoption, engagement, and monetization of digital channels. This role requires a strong understanding of digital marketing, analytics, and performance marketing tools.
The Lead – Digital Channels will own key digital growth metrics, including digital adoption, Monthly Active Users (MAUs), and Average Revenue Per User (ARPU). They will work closely with the central Digital function to track performance against targets, diagnose drop-offs, and implement data-led interventions. The role also involves conducting competitive analysis, translating insights into actionable recommendations, and representing the voice of the customer.
The ideal candidate will have a Bachelor's degree in business, marketing, engineering, or a related field, with at least 8 years of experience in digital growth, digital marketing, or product/growth roles. Strong knowledge of WebEngage, AppsFlyer, and Google Analytics/Firebase is required, as well as experience with performance marketing platforms such as Google Ads, Meta Ads, and TikTok Ads.
The Lead – Digital Channels will be responsible for planning, executing, and optimizing paid acquisition and engagement campaigns across various platforms. They will own the digital marketing budget and ROI, continuously optimizing spend across channels and campaigns. The role also involves conducting User Acceptance Testing (UAT) for new products and features and coordinating with central product/engineering teams.
The successful candidate will have excellent communication and stakeholder management skills, with the ability to operate effectively between a local OpCo and a central regional function. They will be required to travel within the market to engage directly with customers and understand real usage context. The role involves reporting performance, insights, and market updates to senior stakeholders regularly.
Airtel Uganda provides mobile voice and data services to millions of customers across Uganda, offering a wide range of telecommunications solutions. The company is committed to delivering innovative and customer-centric services, and the Lead – Digital Channels role is critical to achieving this goal. The successful candidate will be part of a dynamic team driving digital growth and customer engagement.
Interested applicants can apply online for the Lead – Digital Channels position, with a deadline of October 12, 2026. The role offers a competitive salary and benefits package, and the opportunity to work with a leading telecommunications company in Uganda. For more information, please visit https://www.theugandanjobline.com.
Key points
- The Lead – Digital Channels role requires 8+ years of experience in digital growth, digital marketing, or product/growth roles.
- The successful candidate will own key digital growth metrics, including digital adoption, Monthly Active Users (MAUs), and Average Revenue Per User (ARPU).
- The role involves conducting competitive analysis, translating insights into actionable recommendations, and representing the voice of the customer.
