The city of Agadir in Morocco has seen a significant increase in tourist activity, with 6,730,490 tourist nights recorded in its classified tourist accommodations during the first nine months of 2026. This represents a 9% increase compared to the same period last year. According to the National Tourism Observatory, this surge in tourist nights has positioned Agadir as the second most popular destination in Morocco, after Marrakech.
The total number of tourist nights in Agadir accounts for 19% of all tourist nights recorded in classified hotels nationwide. Marrakech leads the way with 32% of the total. The data from the National Tourism Observatory highlights Agadir's growing importance as a tourist destination in Morocco. The city's tourist accommodations have seen a substantial increase in occupancy, reflecting its appeal to visitors.
In September 2026, Agadir's classified tourist accommodations recorded 751,682 tourist nights, an 8% increase compared to September 2025. The occupancy rate for these accommodations reached 76%, indicating a high demand for hotel rooms during this period. This upward trend in tourist nights and occupancy rates underscores the city's recovery and growth in the tourism sector.
The Souss-Massa region, where Agadir is located, has also seen a significant increase in tourist activity. During the first nine months of 2026, the region recorded a total of 7.21 million tourist nights, a 9% increase from the same period last year. This represents 21% of the total tourist nights recorded nationwide. The occupancy rate in the region stood at 70%, highlighting the area's popularity among tourists.
On a national level, Morocco's classified tourist accommodations recorded 34.83 million tourist nights during the first nine months of 2026. This represents a 7% increase compared to the same period in 2025, with an average occupancy rate of 58%. The growth in tourist nights across the country reflects a positive trend in Morocco's tourism industry.
The tourism sector in Agadir and Morocco as a whole appears to be on a path of recovery and growth. The increase in tourist nights and occupancy rates is a positive indicator for the industry, which has been impacted by various factors in recent years. The National Tourism Observatory's data provides valuable insights into the performance of different regions and cities, helping stakeholders make informed decisions.
As Morocco continues to develop its tourism industry, cities like Agadir are likely to play a crucial role in attracting visitors. With its rich cultural heritage and natural attractions, Agadir has the potential to become an even more popular destination for tourists. The growth in tourist activity in the city and the Souss-Massa region is a positive development for the local economy and the tourism sector as a whole.
Key points
- Agadir recorded 6,730,490 tourist nights in its classified tourist accommodations during the first nine months of 2026, a 9% increase from the previous year.
