Able2Travel, a South African accessible travel concierge, has launched a new anthem called "You Belong". The song aims to inspire people to explore the world, regardless of their abilities or backgrounds. Founded by Tarryn Tomlinson, Able2Travel provides travel services for people with access needs, including persons with disabilities, older travellers, and families with children. The anthem's message of belonging and inclusion extends beyond accessible travel, resonating with anyone who has felt like an outsider.
The idea for "You Belong" was born out of Tomlinson's personal experiences and her desire to create a sense of belonging for her clients. As the founder of Able2Travel, Tomlinson wanted to write a song that would encourage people to take the journey and experience the beauty around them. Whether it's seeing the ocean, climbing a mountain, or trying new food, the anthem promotes a sense of freedom and empowerment.
What makes "You Belong" unique is the use of digital tools in its creation. Tomlinson developed the concept and creative direction, worked on the lyrics and musical direction with ChatGPT, and used Suno to create the musical composition. The music video was created in Canva using stock footage. This approach not only showcases the potential of technology in creative processes but also highlights the importance of accessibility in the creative industry.
For Tomlinson, the use of digital tools represents a significant opportunity for people with disabilities to participate in creative activities. Traditional creative spaces often come with barriers, from inaccessible recording studios to high production costs. By using digital tools, Tomlinson was able to create a song in a day, demonstrating the potential for technology to level the playing field.
The launch of "You Belong" coincides with World Tourism Day 2026, which focuses on the digital agenda and artificial intelligence in tourism. Tomlinson believes that the conversation around technology in tourism should include not only how it changes the way people travel but also who gets to participate in creating the future of tourism.
The anthem's message of inclusion and empowerment is particularly relevant in the tourism industry, which is increasingly moving towards digitalization. By promoting accessible travel and creative access, Able2Travel aims to make a positive impact on the lives of people with access needs.
Ultimately, "You Belong" is about giving people permission to live fully and experience the world around them. The song encourages listeners to take action, book a flight, try new food, and make new friends. With its uplifting message and catchy melody, "You Belong" is set to inspire a new generation of travellers and creative individuals.
Key points
- The anthem "You Belong" was created using digital tools, showcasing the potential for technology to promote accessibility and inclusion in creative processes.
- Able2Travel aims to make a positive impact on the lives of people with access needs through accessible travel and creative access.
- The launch of "You Belong" coincides with World Tourism Day 2026, highlighting the importance of digitalization and inclusion in the tourism industry.
