The 5th edition of 3FM Afro Connect is scheduled to take place on September 21, 2026, in Ghana. The event, organized by 3fm 92.7, powered by Media General and sponsored by Ecobank, promises to be a grand celebration of African culture, music, and cuisine. This year's theme is "THE POWER OF AFRICAN NETWORKS." The event will feature a range of activities, including live performances, cultural displays, and a culinary competition.
The 3FM Afro Connect event has a humble beginning as a Sunday afternoon radio show called "Beatz Africa," hosted by Miriam Osei Agyemang and produced by Maame Adowa Cann. The show aimed to re-orient and unite Africans through stories, music, history, trivia, and culture. The concept has since evolved into a full-blown Pan-African movement, with the first live event held in 2022 at the Kwame Nkrumah Memorial Park.
The event has grown in popularity, with over twenty African countries participating and showcasing their culture, tradition, and pride. One of the key highlights of the festival is the "Jollof War," a culinary competition where countries defend their Jollof recipes. The competition has become an international sensation, with patrons arguing and debating which country makes the best Jollof.
The 3FM Afro Connect event is a multi-faceted platform with six pillars: culture, network, entertainment, business, food, and technology. The cultural pillar showcases Africa's diverse heritage, while the entertainment pillar features top musicians, poets, and craftsmen. The business pillar provides a platform for vendors, small and medium enterprises, and fashion and beauty brands to connect with investors and partners.
The food pillar is a key component of the event, with patrons enjoying a variety of boiled, fried, roasted, or baked dishes from vendors. The Jollof War arena is also a major draw, with countries defending their Jollof recipes. The technology pillar is a new addition to the event, allowing patrons to experience different African countries through virtual reality.
This year's event promises to be even bigger and better, with live performances from traditional and contemporary artists. The event will also feature a new tech pillar, where Africans can experience different countries through virtual reality. Patrons will be able to visit different countries, including Nigeria, Rwanda, Kenya, and Senegal, without leaving Ghana.
The 3FM Afro Connect event has become an annual international experience, attracting patrons from across Africa and beyond. With its unique blend of culture, music, and cuisine, the event is set to continue promoting African unity and celebrating the continent's rich heritage.
Key points
- The 5th edition of 3FM Afro Connect will take place on September 21, 2026, in Ghana.
- The event features a range of activities, including live performances, cultural displays, and a culinary competition.
- The event has grown from a small radio show to a full-blown Pan-African movement, with over twenty African countries participating.
